When Michael Saylor tweeted ’’Everyone gets Bitcoin at the price they deserve’’. the message reverberated far beyond the tech community. The executive chairman of MicroStrategy (now known as Strategy) captured the market’s attention—just as Bitcoin rebounded from an intraday low—pushing its price back to around $104,720 from lower levels. Saylor’s message came on the same day Strategy deployed an additional $100 million to acquire Bitcoin, uplifting its total holdings to 582,000 BTC, valued at roughly $61 billion. https://twitter.com/saylor/status/1940305319835615541 While the price impact was modest, the broader narrative underlined Michael Saylor’s practice : tweet, then buy more Bitcoin. His approach links sentiment with strategy—and the market listens. On June 13, Bitcoin had dropped about 4.2% intraday before stabilizing near $104,720—just as Saylor’s tweet landed. The message buoyed prices and repositioned investor sentiment, reinforcing Bitcoin’s emotional value amid volatility. This mirrors his past communications—like “Fight for Bitcoin” during the $108K–$99K dip—or earlier rally-supporting tweets such as “Fade to Orange” in March 2025. Strategy’s Bitcoin accumulation is turning heads. The average entry price stands at $70,982 per coin, reflecting disciplined purchases across macro dips. In the first half of 2025, the firm posted a BTC yield nearing 19.7% after issuing another $1 billion in its tokenized share offering (STRD). Saylor isn’t merely amplifying buzz. He’s reinforcing Bitcoin’s role in preserving value during macro uncertainty. His messaging aligns with heightened ETF flows, weakening dollar sentiment, and global financial uncertainty. The simplicity of “Bitcoin is hope” echoes through institutional and retail layers. For fund managers, the phrase underscores resiliency. For traders, it signals a renewed phaseshift: not just a rally, but a recovery underpinned by narrative and capital. Bitcoin Bigger Picture Bitcoin remains in a consolidation range—hovering near $108,500 as of late June, with on-chain metrics showing neutral-to-bullish momentum. Meanwhile, Saylor’s buying pattern—focused on dips—contrasts sharply with passive holding models. As Strategy approaches the milestone of 600,000 BTC, analysts will monitor two benchmarks: the company’s continued share-based funding and any shifts in Bitcoin yield and price correlation. Saylor’s recent tweet and accompanying buy underline the evolution of his playbook: signal with words, execute with capital.
