World Liberty Financial Launches Real Estate Tokenization Plan

World Liberty Financial co-founder Eric Trump announced plans to tokenize real estate in an interview with CoinDesk . The initiative involves a building under construction and will be implemented using World Liberty Financial’s technology and its USD1 stablecoin. Tokenization Opens Real Estate to Microinvestors According to Trump, tokenization will allow private investors to acquire equity tokens without relying on banks, while receiving additional perks such as hotel privileges or exclusive services. This model is part of World Liberty Financial's broader strategy to integrate crypto infrastructure with traditional finance. Trump emphasized that tokenization could democratize investment, enabling retail investors to participate in real estate projects previously available only to institutional players. ”If I want to build a hotel in New York or Dubai, why do I need to go to Deutsche Bank? Why can't I go directly to people?” he said, describing the idea of selling micro-shares priced at $1,000. His comment came shortly after project partner Zach Witkoff spoke at the Token2049 conference in Singapore, announcing plans to move part of the Trump family's real estate portfolio onto the blockchain. WLFI Token Launch and Payment Infrastructure Launched in 2024, World Liberty Financial is also developing a debit card and mobile app to allow everyday use of the USD1 stablecoin. The company previously announced that its WLFI token would launch on the Ethereum mainnet. Starting September 1, 2025, investors will receive 20% of their allocation, with the remaining 80% unlocked later through community vote. Previously, World Liberty Financial also proposed a mechanism for the buyback and burning of WLFI tokens, aiming to manage token supply and value over time.