Image: Nexo x DP World Tour The latest partnership becomes the first ever between a digital asset firm and a major professional golf tour, opening up the crypto market to millions of golf fans who watch the DP World Tour. In a landmark partnership, Nexo , one of the leading digital assets wealth platforms, will be sponsoring the DP World Tour , the main men’s professional golf tour of the European Tour group, for the next three years. The partnership sees Nexo becoming the Tour’s official digital asset and wealth partner through 2027. This strategic collaboration marks the first time a digital assets wealth firm is entering the sport, placing the partners at the forefront of global sport and finance innovation. Antoni Trenchev, Co-founder and Managing Partner at Nexo, believes the partnership will elevate Nexo’s brand and build global recognition. Speaking on the partnership with DP World Tour, Trenchev added: “This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled.” The DP World Tour Schedule 2025 will feature 42 different tournaments in 26 countries and comprises three distinct phases: five ‘Global Swings’, the ‘Back 9’ and the ‘DP World Tour Play-Offs’. It features five Rolex Series events – the premium category of events on the DP World Tour - and four Major Championships. All these tournaments count towards the ‘Race To Dubai’ rankings, the Tour’s season-long competition which concludes at the DP World Tour Championship in Dubai. Partnering with the DP World Tour sets Nexo on a higher trajectory of visibility, with notable tournaments such as the Genesis Scottish Open, featuring notable players Rory McIlroy, Scottie Scheffler, and Matt Fitzpatrick, the Betfred British Masters, the BMW PGA Championship, and the Abu Dhabi Championship, drawing millions of viewers in-season. Max Hamilton, Executive Commercial Director, DP World Tour, echoed Trenchev’s statement, stating the vision of DP World Tour mirrors Nexo’s “forward-thinking approach to innovation and performance”. “Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools,” Hamilton added. “Our audience is global, affluent, and financially savvy, making this partnership a powerful platform for strategic engagement.” Re-Imagining Golf With Nexo’s Partnership The partnership will also see Nexo become a name sponsor in the upcoming tournament at the iconic Trump International Golf Links in Aberdeenshire, Scotland, from August 7-10, 2025. Now renamed “Nexo Championship”, the event will mark Nexo’s bold entry into global sports sponsorship, fusing prestige, performance, and innovation in one of the most revered settings in the sport. Nexo aims to redefine the relationship between the prestige of golf and the rising digital assets wealth market. At each event, Nexo will activate premium hospitality and bespoke experiences that align with the company's white-glove, custom services for high-net-worth clients. Strategic, high-impact branding on and off the course will reflect Nexo’s and DP World Tour’s shared values of discipline, precision, and long-term performance, mirroring Nexo’s approach to building sustainable wealth. Since its launch, Nexo has become a leading digital wealth firm, operating in over 150 countries worldwide. The firm boasts $11 billion in AUM and $320 billion processed, bringing lasting value to customers and institutions. Nexo helps its clientele manage, preserve, and grow their crypto holdings. This new partnership is a cornerstone of Nexo’s international presence, reinforcing its mission to drive the next generation of wealth. This collaboration signals the rise of a new kind of partner in elite golf: digital-first, innovation-led, and globally minded. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
