Coinbase, one of the world’s leading crypto exchanges, has taken a different approach to crypto advertising. Instead of making big promises or using complex words, the company has released a simple but unusual campaign called “Everything Is Fine.” The ad uses dark humor to show the real money problems people are facing in the United Kingdom in 2025. A Creative Shift in Crypto Marketing As revealed in an X post, Coinbase’s new unusual campaign was released on July 31 and has quickly gained public attention for its originality. It was created in partnership with the creative agency Mother and directed by Steve Rogers. The campaign comes at a time when many people are more aware of the country’s economic problems. These scenes displayed in the commercial serve as clear signs of inflation, economic instability, and the fragile state of financial security in the UK. A Break from Traditional Crypto Advertising Unlike most crypto ads , “ Everything Is Fine” avoids talking about future riches or new technology. It does not use complex terms or offer promises. Instead, it uses humor and simple, everyday images to reflect what many people are going through. The ad connects with viewers by showing signs of declining living conditions and daily life becoming more expensive. These symbols match the feelings of many people who no longer trust official promises about the economy. One of the most direct scenes features a wealthy couple in a convertible, saying, “ We’re off to Dubai, it’s time to jump ship.” This moment reflects the increasing number of wealthy people leaving the UK. Data from Henley & Partners shows that 16,500 millionaires have moved out of the country so far in 2025. This is the highest number ever recorded and more than double the number from the previous year. Many have moved to places like Portugal and the UAE, where financial conditions are more favorable. Strong Reactions from the Crypto Community The ad received positive feedback from the crypto world. Peter McCormack, a well-known figure in the UK crypto space and a talk show host, praised the campaign. He called it “brilliant” and congratulated Coinbase CEO Brian Armstrong. McCormack, who is based in Bedford, UK, regularly speaks on the challenges facing the country. His support suggests that the ad captured the real concerns of many people. Coinbase has been known for publicly addressing economic challenges and advocating for fair crypto regulations , both in the United States and globally. In the past, the company has also warned that unclear regulations could push innovation out of countries like the U.S. and the UK. In response, it has expanded into more regulation-friendly markets, such as Ireland, the EU, and Singapore, where clearer crypto rules are being introduced. The post Coinbase Unusual Campaign Spotlight the UK’s Financial Struggles appeared first on TheCoinrise.com .
