Bitcoin (BTC) rose 0.60% to $109,055 over the past 24 hours, outpacing the broader crypto market, which slipped 0.01%. The move higher reflects a confluence of bullish ETF inflows and whale accumulation, which together are offsetting persistent macro headwinds. Having defended the $100K psychological support level, Bitcoin now eyes higher ground, with technical indicators hinting at potential continuation toward the $120K–$136K zone. Institutional ETF Inflows (Bullish Impact) U.S. spot Bitcoin ETFs continue to attract substantial demand, underlining strong institutional conviction even as traditional markets contend with macro uncertainty. In mid-August, spot ETFs saw $231 million in net inflows, with BlackRock’s IBIT ETF accounting for $524 million alone, according to BlockBeats. Sustained ETF inflows not only absorb selling pressure from short-term traders but also reinforce Bitcoin’s emerging role as a mainstream macro asset. The data reflects growing adoption among asset managers who view BTC as a portfolio hedge and a growth driver. The ETF flow data will serve as a barometer of whether this trend remains intact, especially with looming political risks. Proposed tariffs under Trump’s policy platform and Federal Reserve rate path uncertainty could slow institutional risk appetite if markets turn more defensive. Technical Support Hold (Mixed Impact) From a technical perspective, Bitcoin’s bounce from the $100K psychological level was significant. The Optimized Trend Tracker (OTT) indicator flashed its first bullish signal since mid-2024, a pattern that has historically preceded rallies of 80% or more. However, near-term caution is warranted. While the OTT suggests upside potential toward $136K, Bitcoin faces stiff resistance at $113K, which must be cleared to confirm the breakout. The RSI (37.82) remains neutral, implying that momentum is not overheated, but also not yet in strongly bullish territory. $120K in Sight, but Macro Risks Remain Bitcoin’s recent gains reflect a tug-of-war between bullish structural flows and bearish macro overhangs. On one side, ETF demand and whale accumulation are soaking up supply and signaling long-term confidence. On the other, tariff uncertainty and Federal Reserve policy shifts pose risks that could test risk appetite in the weeks ahead. The defense of $100K support, coupled with low funding rates (+0.0049%), leaves scope for further upside. If ETF inflows remain steady and BTC can reclaim the $113K resistance level, a run toward the $120K zone comes into play — with the OTT indicator suggesting even higher targets are possible. Outset PR: Clarity and Market Fit in a Volatile Environment Just as Bitcoin’s path depends on balancing structural demand with macro risks, crypto projects themselves face the challenge of navigating volatility with clarity. That’s where Outset PR , founded by renowned crypto PR strategist Mike Ermolaev, sets itself apart. The agency operates like a hands-on workshop, weaving each client’s story into the market context rather than relying on cookie-cutter placements. Outset PR’s approach is powered by data-driven decision-making. Media outlets are selected based on discoverability, domain authority, conversion rates, and viral potential; pitches are tailored to fit each platform’s voice; and timing is mapped to build trust organically. This fusion of analytics with boutique strategy allows projects to achieve measurable impact even in uncertain markets. The results illustrate its effectiveness: Step App boosted engagement in the US and UK, coinciding with a 138% surge in FITFI token value. Choise.ai saw its CHO token rally 28.5x during a campaign that emphasized its utility. ChangeNOW expanded its customer base by 40% with multi-layered PR efforts. StealthEX gained 26 tier-1 media features with a total estimated reach of 3.62 billion individuals. For blockchain, crypto, or AI companies, Outset PR offers PR with verifiable impact — campaigns that feel handcrafted but are backed by performance analytics and proprietary traffic acquisition systems. In the same way ETF inflows sustain Bitcoin’s price floor, Outset PR ensures its clients’ narratives sustain visibility and credibility, no matter how volatile the market becomes. You can find more information about Outset PR here: Website: outsetpr.io Telegram: t.me/outsetpr X: x.com/OutsetPR Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
